Media and Communication Research Methods
An Introduction to Qualitative and Quantitative Approaches
by Arthur Asa Berger

🔥 Media and Communication Research Methods – READ MORE 🔥

• Release date: November 2, 2010
• Genres: research, reference
• Format: paperback, 339 pages
• Author: Arthur Asa Berger
• Publisher: Sage Publications (CA)
• ISBN: 9781412987776 (1412987776)
• Language: english

About The Book

In this new edition, Arthur Asa Berger employs his signature style-a practical focus, the use of numerous examples, a step-by-step approach, and humor-to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.

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